What is email marketing? Most business owners today use email marketing campaigns to promote their businesses, services or products. It is certainly a concept you need to understand and add to your business, which will ultimately result in increased sales. Email marketing enables you to stay in touch with your readers periodically and it is one of the most effective forms of communicating through the internet.
There are many things you can do with email marketing, but first you need to really understand it and use it properly. Email marketing is basically a form of communication that goes out through an auto-responder. It is not meant to spam or hassle your readers…ever. You set up an auto-responder to send out messages to your list of subscribers periodically. Once it is set up, it is all done automatically.
There following are several options for email marketing and how to use them.
1. Service Emails
This is probably the most common type of email and primarily used to encourage repeat business by contacting your subscribed readers. Service emails typically include some sort of promotional item, e-newsletter distribution or offering email courses. If you are discounting products or services for a certain amount of time, created an eBook or new service beneficial to your readers, be sure to let them know by using this highly effective marketing tactic.
2. E-newsletters
A newsletter is a great marketing technique and typically is distributed once a month or more frequently depending on your readers. This is usually the most viewed email due to people have subscribed to it and are more likely to read it. Most newsletters contain company information, latest products or services, helpful articles, latest news of your industry and recent offers or freebies for your readers. In order to get the best results from using this email strategy, you will need to keep your newsletter full of valuable and interesting content, easy to scan font and format, and enticing subject lines to encourage your readers to open your newsletter.
3. Press Releases
You’ll use this type of marketing tactic to distribute your latest company information. You may choose to add a new service or product to your business, announce approaching events, teleseminars or classes, whatever you choose this is one effective strategy to blast it out there for the internet world. You can always add your latest press release to your newsletter as well.
4. Surveys
Surveys are a great way to find out exactly what challenges or problems your readers are facing. Send the occasional survey to your list and then create a solution for that particular problem. It shows your readers that you are listening and that you genuinely care about them and helping them find a solution to their problem.
5. Invitations
This would be focused on a special event you have coming up or something similar. Most often they are short and sweet and get right to the point, inviting your readers to a teleseminar, online class or to check out improvements to your website. They can be used for a variety of promotions and won’t take up too much time from your reader.
6. Thank You
This is very important to build a good rapport with your customers and readers. Send a “thank you” email once they have purchased something from you. You may even want to consider adding related products to this email as well. If your readers thought your content was worth purchasing, most often they will purchase again.
Remember to consider which types of email you will promote to each of your readers and customers. There is not a one-size-fits-all approach as some customers will be more apt to read your newsletter than an invitation or survey per se. You can ask your subscribers to choose their preferred content and what they are most interested in reading when they join your list.
In addition, you can always track your results and see what works best for you and your customers and make changes as necessary. Most importantly, have fun, change it up a bit from time to time, keep it interesting, and provide useful content and personal success stories. Keep testing and measuring your results until you find the right fit and you’ll be on your way to a successful email marketing campaign that increases sales effortlessly.
yes , it’s true , i often used email marketing campaign to promote my services and products , but i always perform it professionally because peoples often irritate seeing such type of emails , i like your suggestions.